This is actually a piece of sensational news that hit recently. It was actually about the online platform that collects users’ data to draw and use its insights. This is actually disastrous if you recall the Cambridge Analytica scam. The outcome can be dangerous, which is typically a threat to natural decision-making.
A new revelation has come into the spotlight regarding data collection, which puts the data privacy of users at stake. Companies are overwhelmingly collecting information from connected devices.
To a great surprise, Google tops the list of data collectors. On the flip side, another bigwig-APPLE is named at the bottom of the list. It came to light that this giant tech company gathers fewer user data than its competitors. Its biggest and closest competitors are none other than Google and Meta.
However, there are multiple data collection services outsourcing companies in the US that are flourishing. But, the difference is that they follow legitimate practices. They have verified data vendors, like IBM, Salesforce, and more.
Apple Collects the Least Data
The study from StockApp, which is a stock trading app and market analysis platform, has revealed that Apple is the last out of five major data gatherers. It is simply because this brand believes in offering values and securing the privacy of customers. It focuses on the privacy and confidentiality of users because it is a fundamental human right for all.
Top 5 Data Collectors Online
The five major data exploiters are Google, Twitter, Amazon, Facebook, and Apple. The last company in this list stores only such information that is a must-have to maintain the account of users.
Google on the Top of Collectors
Apple- the tech-giant company is at the bottom of the list with just 12 points. Its reason is that it does not run its own search engine. Nor does it have a social media website or an eCommerce store. Because of having no cause for its further use, it does not collect any piece of information on customers, as Google, Meta, and Amazon do.
This research & study uncovered the fact that all of these data firms emphasize gathering datasets of a specific category. They don’t require a mountain of data, but a specific set of datasets to deliver a personalised experience to users.
Out of these five, Google comes first in extracting and reusing more different types of data for its users. That’s why it came in the top position with 39 points. This leading search engine strongly relies on target advertising, rather than any third-party trackers. You can check on your phone also. Just browse a product. Based on that history, the related ads would start hitting your screen even if you’re not searching for it at that time. Just think about how quick and smart its bots are. This is an end result of browsed history analysis, which can be a feed for advertisers that Google shares.
Google has multiple domains where it stores that collection. With these datasets, it finds out the browser history of users. Also, it tracks the locations of users, which is a big concern.
Twitter is 2nd in these data collection companies, which earned 24 points. The eCommerce giant Amazon follows it with 23 points.
Facebook surprised everyone with its fourth position in the list because it has just 14 points in its wallet. It clearly indicates that this social media platform is way behind Google in collecting any set of information. Its reason might be the allegations on its owner previously. So, it won’t be a surprise that a burnt child dreads the fire.
However, nobody can deny the fact that Facebook has been alleged for harvesting data. But this discovery surprisingly shows that the company is now more serious about the privacy of datasets.
Tips for Users
- For users, it is a must to have apps that are privacy-focused. The same recommendation goes for browsers like DuckDuckGo.
- This study has rung an alarm to stay cautious against any such thing that leads to compromising data and privacy.
- Read the terms and conditions of any application twice or thrice before clicking on “I agree”.
How Do Companies Collect Data on Users?
There are multiple ways to capture datasets. These are data collection methods, which can be directly requesting customers through surveys/polls, indirectly keeping an eye on customers via web analytics tools, and appending different sources of this collection.
Companies follow a robust strategy, which is a smart combination of all three methods. They gather information using technical programs or software on different metrics. The reason is to capture specific details and process them for analyzing customer behavior.
For this, they eye on websites and social media channels, where customers stay active almost 24/7. Besides, there are mobile data, phone calls, and live chats that can help in defining marketing strategies for maximizing sales through engagement.
Purposes of Data Collection
- Use of Data for Location-based Ads
Companies mostly use it for tracking IP addresses, which helps devices to interact with one another over the internet. This sensitive detail proves crucial in building a personalised profile of users. Once created, the company can target users’ devices with hyperpersonalised advertising. They will be relevant, which would be based on historical searches.
- Customer Support Data Collection
Various enterprises focus on delivering a seamless and exceptional customer experience. This purpose is addressed by customer service records, which show their pain points in the feedback. Various organizations review these customer opinions to discover customers’ experiences, such as what made them happy or what they are likely to have for a better experience. It helps them build loyalty or long-term relationships, which means income sources for a lifetime.
- Supporting with Leads
For quick access, there is an alternative. It is a third-party data vendor. These are companies that sell data in bulk. Various companies place a request to have contact details of hundreds to thousands of customers so that they can run a target marketing campaign through emails or SMSes. This sector is also booming because of the overwhelming requirements of leads in the market.
- Web Data Via Outsources
Apart from these reasons, there may be data analysis, transformation, comparison, etc. that arise the need for datasets. This is stimulating the need for data collection outsourcing companies, which are significantly using advanced machine learning and artificial intelligence to scrape datasets from any web resources. The widespread use of web data scraping tools like scraper or octoparse is another method of collecting web data. But, nothing can match with the customized coding or scripting using R, Python, or other languages. They are inexpensive method to collect desirable information from websites.
There are the top five data collector companies, which include Google, Twitter, Amazon, Facebook, and Apple. These are the biggest miner of datasets online. However, various data collection outsourcing companies are also there. But, they follow legitimate practices to collect data.