If you have ever thought about maintaining an author’s blog, then you know that one of the most effective and popular platforms for this purpose is Instagram. Millions of users log in daily to watch their favorite authors, read their new posts and browse through stories. With the introduction of new technologies, like IGTV and Reels, bloggers have appeared more and more.
And now the competition has become much higher than a few years ago. It has become much more difficult to get success on the site, especially if you do not know which ways of promotion are effective and what is considered trending content.
If you have been thinking for a long time about starting an author’s blog and starting making money on the Internet, our article is especially for you.
It is known that every blogger strives to always be in the trend. This means that you need to start exploring the content and choose the appropriate trends for your account.
Naturalness. Users have long been tired of photos and videos with a lot of filters, masks and effects. Now authors of publications that demonstrate maximum naturalness are appreciated. You’ve noticed that selfies with skin irregularities and other facial features have become much more common now. Now bloggers show that they are the same people as everyone else.
Video content. One year ago, the head of Instagram said that now their platform is designed not only for posting photos and communicating with friends. The developers decided to focus on the new Reels and IGTV formats. For several years in a row, videos of different durations have been breaking records for views and are considered the most popular type of content on the global Internet. Insta did not lag behind this trend and made changes to the operation of the application. The algorithms are configured in such a way that authors who supported this initiative are more likely to get into the top.
Diverse photos. Shots with the same poses using the same color presets are bad manners. Now popular bloggers are striving to post not only selfies and photos in the mirror, but also landscapes, various art objects, etc. If you want to always be relevant, do not forget about it and use this fashionable trend in your blog.
Uninformative long texts. A few years ago, influencers actively used the opportunity to write several thousand characters under their publications. And sometimes it happens that there is no idea for a post, and then “empty” texts are obtained that do not carry useful information. Such content is pretty boring, and now the emphasis is more on short, but interesting texts with which people can learn something new.
Effective low-budget and free ways of promotion:
Collaboration with other authors. This is one of the most popular ways to attract attention among novice bloggers. All you have to do is find an influencer with similar parameters and statistics, as well as similar topics. But please note that it should not be your direct competitor. For example, if you run a lifestyle blog, then an author who regularly shares life hacks with the audience, but does not show most of his life online, is ideal.
Hashtags and geotags. It is known that on the platform, users search for interesting content using keywords. For them, this is a good opportunity to find new bloggers on a certain topic, and a beginner in blogging will be able to attract the first few dozen or even a hundred followers. We do not recommend using high-frequency keywords to avoid a lot of competition. For a local author, geotags play an important role, so it is possible to get subscribers from a certain city or state.
Purchase of subscribers. Do you want to spend as little time and effort as possible to attract the first audience? Then contact a company from which you can buy real Instagram followers to immediately create a solid and competitive appearance of the page. This method has been used by many bloggers who are now at the height of fame, because it is one of the most effective, inexpensive and quick ways to get a large number of followers. To find out how the service works and which package of services is right for you, contact the company’s manager in the chat.
Despite the great competition, even in 2022 you will be able to become a popular author if you publish high-quality trending content and combine effective ways of promotion with each other. Choose a niche that is close to you and start creating. Good luck!