Social media marketing has become an integral part of business development models. It not only improves the sale of a brand / business but also helps in shaping an image and placing the brand in front of the right target audience. Over the last few years this space has constantly evolved giving way to new techniques and methods to help businesses keep their social media game updated. – Social Media Virtual Assistant
Business owners need to determine long- and short-term goals, strategy, research, target audiences and how to engage with them. A social media virtual assistant can carve a road that connects you directly to your customers. They can provide all information regarding your product/service to your potential and existing customers and take feedback from them to improve upon the services and satisfy the customers. A virtual assistant for all your social media activities and movement can prove to be highly beneficial as they can help your increase your customer base, improve the quality of your service/brand and is cost effective to work with. Outsource virtual assistant services has proved to be in favor of the business owners and organizations due to its cost-effectiveness and long-term effect on sales.
Here’s a list of things a social media virtual assistant can do to improve business efficiency:
- Develop a social media strategy – Creating a strategy for social media is first and foremost step and the strategy and communication should be in alignment with the goals and vision of the brand. This helps in shaping the core message of the brand on all social platforms. An assistant can help you determine the right target audience and social media platforms suitable for your brands and also help in other aspects of social media marketing like SEO, KPI’S, Keywords, etc.
- Establishing the presence of the brand – Brand’s visibility increases tenfold on social media and it becomes the responsibility of the social media manager to then see what it is representing and how it looks. Based on company values and strategy, templates, brand kits are formed which will represent how the brand and its content should look like in a social space. This also includes the tone of voice and choice of words the brand wishes to use to convey its messages along with template designs, color combination, etc.
- Choosing the right platforms – Identifying the right platforms for your brand depends largely on your TG. Depending on the requirement, the nature of business and customer engagement, the right social space and potential customer points can be understood.
- Create and plan editorial calendar– All social platforms have algorithms that can benefit the brands and business if they post accordingly. Creating a calendar and setting up time and frequency of posts per day can boost the search and visibility of the updates.
- Create relevant and engaging content – Creating content on a daily basis is a key role of a social media manager. Keeping it relevant, easy and attractive is very crucial to gain and retain viewers and followers on your page. Shaping the message and the use of words should be largely based on your TG and also as per the changing social media lingo to make it sound upbeat. Canva has recently become a powerful tool for creating content. They provide templates optimized for posting on specific platforms and purposes. You may also explore alternatives like Adobe lightroom, Design Bold, and Snapper for your graphic needs. For video marketing content, you can try RenderFx, Powtoon, and Animoto.
- Blog and Copywriting – Blogs are longform written content that is highly engaging and informative. Blogs can link to the brand’s Facebook page by the social media assistant has proven to be an effective way to engage with viewers and share information. Copywriting is descriptive, persuasive writing that helps viewers to decide and know about your brand and should be crafted very carefully by the social media mangers/team.
- Audience connects – Actively connecting with the audience makes it a personalized and a happy experience for a customer. A social media assistant should be prompt in replies and engage to provide solutions to the audience. They can also curate activities to socially appreciate and acknowledge its audience and their responses.
- Monitor your audience-This can be achieved by actively observing the comments, feedback, queries and responses the customers are sharing. It gives a picture as to what the concerns, requirements and the improvements customers are expecting. Social listening is a popular tool to help with this on social media marketing platforms like Hootsuite, hub spot, sprout social and buffer.
- Optimize content for cross posting – Customization of content as your brand moves from one social media platform to another can be done easily with the help of social media manager’s. They can decide and optimize your content suited for the platform and its audience. For example – Facebook and Instagram content can be similar with some minor changes but if it’s a vlog on YouTube, it will require many changes and make it look apt and presentable for the platform it’s been posted on.
- Growth of followers– Regular posting of content and engagement with other brands can help in growing followers. This is a gradual process and requires strategy, engagement activities and many other aspects. It is seen as a major factor to asses credibility and success of a brand online. Social media platforms also reward user after reaching a certain milestone in its follower count.
- Run Ad Campaigns– Creating ad campaigns and setting a budget for the same can be done effectively with the help of a virtual SM assistant because these activities require expertise and time and contribute directly to sales.
- Monitor trends – The social media platforms go through an upgrade every now and then and monitoring those changing trends like reels, YouTube shorts also falls under social media virtual assistant tasks. New trends come with possibilities and more creative options of creating content and depending on the brand and customer’s interests, they can be utilized constructively.
- Analyze data and create reports – This analysis helps us get clarity on what’s working for and what isn’t. Every platform has a way of aggregating analysis based on activities and audience response to it. Google analytics, SEMrush and HubSpot are some commonly used tools for this process. Social media virtual assistant can draw these reports, compare them with competitors and plan the way ahead accordingly.
- Competitor analysis – A detailed competitive social media analysis helps the brand understand the market space and what strategies and methods the competitor businesses are using. It becomes imperative for a brand to analyze and study what others are doing and then create a strategy which is effective, unique and does not include parts which haven’t worked previously for other brands.
- Lastly, keeping social profiles up-to-date is also a social media manager’s job. To keep it lively, updated with all the recent developments within your business and information regarding all offers, discounts, changes, etc. gives the audience an impression that you care about the social media space and take it seriously, and wish your viewers to stay connected with you there.
Many business owners and customers analyze and do research to understand what their business would require. A social media manager vs social media virtual assistant debate is often seen during strategy making for a brand. While playing significant and sometimes similar roles, the nature of the business determines what would be more beneficial.
Summary – Social media platforms today have become a place where your brand can get visibility and access to connect with potential customers in an effective way. It is a space where brands can express and share their vision with their audience in multiple ways. All of these and more strategic activities are implemented by a social media assistant. A virtual social media assistant can impact your business and sales significantly as they are the ones responsible for positioning and communicating on these platforms on your behalf. Collecting data, posting, communicating with customers, answering queries, monitoring trends, and many other roles and responsibilities lie with a social media virtual assistant that you choose,